Memorial Day Sunday Open House
What we would have done a year ago and what we’d do today are very different things.
For instance, I find myself sitting at an open house at a wonderful five bedroom custom Gambrel Colonial on Memorial Day Sunday. There are three problems with that statement, and each of them tells a story about the economic times in which we find ourselves.
First, open houses don’t work. Period! Approximately 1% of all open houses result in the sale of that particular home. Sure, you can “fish for clients”, but that’s not my job at this open house. My fiduciary duties lie to my Seller and finding him the best Buyer I can through exposure. I’ve always hated open houses. They are usually done for two reasons: (1) to appease the Seller; and (2) to find Buyers who might buy something else. That’s not my style on either count. I stick with the […]
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